Studio Photography - Commercial Unit 25

    The task in the studio this week was to try and create an image suitable for commercial purposes but because we apparently never listen then not one of us remembered to bring in an item suitable for this task and it had nothing whatsoever to do with never being told in the first place. So now it was a just question of making do with what we had to hand which is when Holly spotted my almost new shoes and thought they'd make a good subject matter until I informed her that there was no way I was taking my shoes off on account of the holes in my socks. Next best thing was a camera lens as they can produce a simple sharp image, especially when shot against a white background and it was now just down to the two of us select our own lighting arrangements. 

                                                                                             



      The set up basically involved using the low level still life table which we'd placed on another table to gain some height but we had to be careful with the rear light creating a shadow line across the background. For my lighting arrangement, to the left of the camera at about 45 °, I had a soft-box pointing down the length of the lens to help control any shadowing from the deep dish I had set to the right of the table but set higher up so that it was pointing down on the lens to push the shadow beneath the lens. Firing off a few test shots I realised that the shadow could be controlled by increasing the intensity of the soft box and adjusting the projection angle and reducing the intensity of the over head deep dish reflector. 

                                                           f22        1/60       ISO100

      Shot at f22 to ensure complete clarity across the detail of the lens so that all the important selling questions are answered by the image itself. The table line I mentioned earlier didn't become a problem as the overhead light balanced the surface evenly and if I had to reshoot for any other reason it would be to try another arrangement with the lens cap removed but still in the frame as I'd place it flat on the table directly to the front of the lens on the same 45 ° axis although I don't really feel this is an absolute necessity as a selling point. The only PP work in photoshop was a slight sharpen to enhance letter and numeral clarity, auto tone to bring the black back and a touch of brightness to ensure it popped from the background and again to add impact to lettering and numerals.