Friday, 28 June 2013

Unit 31 SWOT Analysis

                     A SWOT Analysis, is basically a breakdown of your plans towards achieving your objective be it in business or pleasure, and today I'll be using it as a mixture of both as part of my Specialist Location brief in Unit 31. This SWOT Analysis is basically a simplified breakdown of some of the planning I'd already put forward from my original idea seen HERE , but this page just goes on to explain the Strengths, Weaknesses, Opportunities and Threats as a cross reference to the points I'd already made.

Strengths 


  • A good knowledge of the local area including accessibility, vantage points and ease of parking
  • A love of the outdoors so I wont be fazed by weather conditions although heavy rain could complicate matters
  • An ability to communicate with people on all levels which will come in handy should there be any issues regarding access or security
  • A sense of humour to accompany the previous point
  • A good understanding of how to achieve the best from my camera and equipment which will be a major contributing factor when it comes deciding whether or not I'll be opting for long exposures or not 
  • Determination, if I know I how to commit to something to achieve my desired results, then I will
  • A driving licence and vehicle 
  • Flexibility when it comes to times so I can just drop stuff as and when required if I suddenly feel that now would be a good time to shoot
  • An awareness of my surroundings which means I am unlikely to put myself in to any situations that may be considered stupid or threatening
  • I have a tendency to be able to see the finished image before I actually commence shooting so I'll have a good idea of whether or not I'm getting the images as the time passes and wont be wasting too much time pondering 
Weaknesses

  •  Time management, now although I operate a pretty good system and everything always ends up getting done, I do have a habit of putting things off until the last minute so if I don't get control of this then I could mess up my entire shoot, especially if the weather changes  
  • I can be prone to multi-tasking instead of concentrating on the job in hand I'll try and fit it in with something else which can lead to things not getting the attention they require
  • My attention can wander easily so I can end up getting side tracked from my original idea if something else crosses my mind on location
  • I'm short of money at the moment so my locations need to be in a pretty tight area to reduce fuel costs and if I can get them all done in one journey then even better
  • Mood swings, I have to be in the right frame of mind to just get out of the house and start shooting, but once the bags packed I'm usually ok
  • I can have a tendency to rush things when shooting alone but this could just come from early days when I was shooting street photography and it tends to be more of a case of getting the picture and moving on, I need to calm down a little on that front
  • I'm my own worst critic so I need to think carefully as I fill each frame
Opportunities

  •  As I am aiming to produce a series of images that work together as a set then my initial thought would be to see them exhibited as a set as a fairly good representation of some of my work
  • Potential photographic magazine feature
  • Potential to display locally as an example of industry in the area that people perhaps haven't really taken the time out to look at before
  • Local libraries or exhibition space which I'd have to look into   
  • Sell them as straight prints either individually or as smaller set 
  •  Local press feature and general recognition that I don't travel around with my eyes blinkers on and want to share my observations with others
  • Possibility of commissions from anybody that may appreciate what I do 
Threats

  •  Heavy rain would mean I'd have to rethink my entire shoot especially if there was no let up in the forecast
  • Security issues regarding the possible sensitivity of the area I may be shooting
  • Public intervention be it either nuisance kids or just the general public en mass 
  • Failure to plan ahead properly so empty memory cards and full batteries are a must
  • Traffic problems as in either roadworks or delays which could effect both my accessibility or time scale available

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